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What is a sachet?

What is a sachet?

What is a Scented Sachet?

As a retail buyer or category manager, understanding the products you offer is crucial to maximizing sales and meeting customer needs. One product category that’s often misunderstood is scented sachets. Despite their simplicity, these small yet powerful items can be a significant addition to your inventory. Let’s dive into what scented sachets are, why customers love them, and how they function.

The Problem: Lack of Understanding

Scented sachets are more than just a perfumed bag. They are a versatile, flameless fragrance product that has been around for centuries. Evidence suggests the presence of sachets in China as early as 475 BC. Known as "xiangnang" (meaning "fragrant bag"), these early sachets served multiple purposes. Filled with herbs and spices, they were worn on the body to absorb sweat, repel insects, and even ward off evil spirits. 

Despite the centuries of relevancy, sachets remain a fairly underrated way to fragrance any number of spaces. Without understanding what a scented sachet is and how it functions, it’s challenging to present it effectively to your customers.

The Guide: Explaining Scented Sachets

What is a Scented Sachet?

A scented sachet is a small, often decorative, envelope filled with a fragrance-infused substance. Our sachets, for instance, use fragrance oils and vermiculite—a mineral that holds scent well. Encased in a special paper that diffuses the fragrance over approximately nine months, these sachets are biodegradable and eco-friendly.

Why Do Customers Love Scented Sachets?

Customers adore scented sachets for their versatility and ease of use. They can be placed practically anywhere, such as drawers, closets, cars, or even luggage. Because they are flameless, sachets also serve as a safe alternative to candles or incense, making them a good fit for homes with children or pets. 

How Do Scented Sachets Work?

The vermiculite inside the sachet absorbs fragrance oils. As the special paper gradually releases the scent, the sachet diffuses a fragrance wherever it is placed. It’s an effortless way for customers to maintain a fresh-smelling environment. The scent lasts up to nine months. This durability is also a major selling point for those used to replacing plug-ins every 30 days or more.

The Plan: Understanding Customer Problems

To present scented sachets effectively, you need to think like your customer. Imagine the issues they face: musty drawers, stale-smelling cars, or the desire for a welcoming home fragrance. Scented sachets offer a simple solution to these problems. They are convenient, long-lasting, and require no maintenance.

Strategically Presenting Sachets

When you grasp what a sachet is and how it solves everyday problems, you can strategically introduce it to your customers. Highlight its benefits—such as ease of use, longevity, and versatility—in your marketing materials and product displays. Educate your in-store staff to explain these points clearly to shoppers.

Failing to understand and stock scented sachets means missing out on a potentially lucrative product. A lack of products that fulfill customers' need for a simple, effective solution to keep their spaces smelling fresh represents a loss of both immediate sales and long-term customer loyalty.

Leveraging Sachets for Growth

Once you understand the simplicity and appeal of scented sachets, you can use this knowledge to grow your category sales. Stock a variety of fragrances, promote them as a perfect gift or personal treat, and watch as your sales numbers rise.

For such a straightforward product, scented sachets generate a lot of shopper interest. If you have further questions, we are here to help. 

FAQs: Quick Answers for Your Customers

What is a sachet?

Our envelope sachets contain fragrance oils and vermiculite, sort of like fancy dirt. You’ll want to keep your sachet sealed so that all the fragrance remains inside. This allows the sachet to diffuse fragrance for its intended lifespan - up to 9 months after the date printed on the back of the envelope.

Learn more here.

How long do sachets last?

Sachets last for up to nine months from the manufacturing date on the back of the packaging. But please note, for extra stinky situations like trash bins, you may need to replace your sachets more frequently.

To find out when is best to replace your fragrance, read more here.

Are sachets safe for pets?

Our fragrance is safe to be used in homes with both pets and children; however, we know how much you love your pet, so for that reason, consult your vet for specific fragrance concerns!

How do you use a sachet?

Using a sachet is as easy as shake, set, and scent. Simply place an unopened sachet where you'd like a burst of fragrance, paying special mind to the warning and usage on the back of the package, and enjoy!

Some of our favorite ways to fragrance with a sachet include putting them in your clothing drawers, hanging in your closet, stashing between your trash liner, and keeping them under your car seats.

For 100+ ways to use a sachet, read more here.